Living Earth Beauty Stands For
High Standards of Purity
Raw and Wholesome
about Living Earth Beauty's Founder
why vegan, bee-gan, and cruelty-free?
why use organic, chemical-free skin care?
we are green
We envision a world where we live in health and harmony with the Earth and all beings. Living Earth Beauty is our expression of that vision.
Your health and well-being is important to us, and it is our mission to offer you products which will heal you, nourish you, honor you, and enhance your natural beauty. We have searched the globe to find the most pure, highest quality skin and body care available. We have hand-selected only the best for you.
* 100% natural: free of synthetics of any kind
* 100% organic: free of chemicals
* RAW: the natural ingredients still retain all their life energy, enzymes, antioxidants, minerals, vitamins and essential fatty acids and therefore your skin is truly nourished.
* wild-crafted: made from the most potent, natural ingredients in nature
* Vegan or Bee-gan (containing bee products)
* Fair Trade
* made with the highest integrity and ethics
* made from the finest, highest quality natural ingredients possible
* sustainable: we do not sell anything that cannot be regenerated within 2-3 growing seasons.
* many of our products are packaged in dark violet miron glass, made especially to preserve the integrity of natural ingredients. Analysis studies comparing the preservation of nutritional values of spirulina stored in amber glass with storage in miron dark violet glass showed the violet glass maintained higher levels of nutrients for longer periods. Miron dark violet glass has also been shown to block radiation from x-ray machines in airports and other sources of radiation, thereby protecting natural products packaged in miron glass.
why vegan, vegetarian & cruelty-free?
Vegan and Vegetarian skin care and cosmetics are not just beauty products that are not tested on animals, they are also products made without animal or animal by-product ingredients. As an increasing number of people become vegetarian or vegan, they choose alternatives for their beauty and health. Even non-vegan consumers often search for animal-free alternatives, sometimes because they're developing an increased awareness of the world around them and other times because they are looking for alternatives to deal with their skin sensitivities. Many dermatologists and allergists say that common skin complaints such as dermatitis can be cured by switching to animal-free, more natural products and also avoiding chemicals and additives.
*We have a few products that contain bee products. We consider bee products to be beyond vegetarian. The new accepted word is bee-gan. Any bee products that are in our products are ethically harvested. If you do not consider bee products to be vegan, know that any products containing bee products are noted as such. The majority of the products on our site are bee-free.
The following is from http://www.idausa.org:
Every year, cosmetics companies kill millions of animals (including dogs, cats, and chimpanzees - our closest genetic relatives) to test their products. These companies claim they test on animals to establish the safety of their products and ingredients for consumers. However, the Food and Drug Administration (FDA) does not require animal testing for cosmetics, and alternative testing methods are widely available and lead to more reliable results. Hundreds of companies already use humane non-animal testing methods to ensure the safety of their cosmetics.
Painful and Deadly Tests
Product testing is commonly performed on animals to measure the levels of skin irritancy, eye tissue damage, and toxicity caused by various substances used in the manufacture of cosmetics. In the Draize test, caustic substances are placed in the eyes of conscious rabbits to evaluate damage to sensitive eye tissues. This is extremely painful for the rabbits, who often scream when the substances are applied and sometimes break their necks or backs trying to escape the restraints.
Lethal Dosage (LD) tests are used to determine the amount of a substance that will kill a predetermined ratio of animals. For example, in the LD50 test, subjects are forced to ingest poisonous substances (through stomach tubes, vapor spray inhalers or injection) until half of them die. Common reactions to LD tests include convulsions, vomiting, paralysis and bleeding from the eyes, nose, mouth or rectum.
The Failure of Animal Testing
Not only is animal testing inhumane; it is inherently inaccurate. For example, LD tests do not measure human health hazards, but only determine how toxic the product is to the type of animal it was tested on. Test results cannot be extrapolated from a mouse to a rat, let alone from a rat to a human. Each species reacts differently to various substances. Moreover, LD test results can be affected by the age and sex of the animals tested, their housing and nutritional conditions and how the compound is administered.
Humane and Effective Alternatives
Non-animal testing methods that are more reliable and less expensive have been developed. These make use of cell and skin tissue cultures, corneas from eye banks, and sophisticated computer and mathematical models. Some companies avoid testing altogether by using non-toxic natural ingredients or those that have already been safety-approved by the Cosmetics, Toiletry and Fragrance Association. As Gordon Baxter, cofounder of Pharmagene Laboratories, which uses only computers and human tissues to create and test drugs once said, "If you have information on human genes, what's the point of going back to animals?"
Why Test On Animals?
Regulatory agencies don't require animal testing of cosmetics, and the effectiveness of non-animal product testing methods has been thoroughly demonstrated. In 2003, the European Union passed a ban on the use of animals in cosmetics testing starting in 2009, and a complete sales ban effective in 2013. So why do some American companies still insist on conducting these barbaric and obsolete tests?
The resistance of industry technicians and researchers trying to protect their jobs accounts for some of the reason. In addition, corporate legal departments typically use animal testing as a way to evade liability in the event of a lawsuit. However, consumers who purchase products from companies that test on animals are also partly responsible. Compassionate consumers must use their purchasing power to send a strong message to cosmetics manufacturers that testing on animals is cruel and unacceptable.
What you can do
Only buy products from companies that don't test on animals! Encourage your friends and family members to support humane companies, as well.
why use organic, chemical-free skin care?
The following article comes from the The Environmental Working Group.
Have you ever counted how many cosmetics or personal care products you use in a day?
Chances are it's nearly 10.
And chances are good that they include shampoo, toothpaste, soap, deodorant, hair conditioner, lip balm, sunscreen, body lotion, shaving products if you're a man, and cosmetics if you are a woman. And what about your children? On any given day you might rub, spray, or pour some combination of sunscreen, diaper cream, shampoo, lotion, and maybe even insect repellant on their skin.
Most people use these products without a second thought, and believe that the government must certainly be policing the safety of the mixtures in these myriad containers. But they are wrong about this. The government does not require health studies or pre-market testing for these products before they are sold. And as people apply an average of 126 unique ingredients on their skin daily, these chemicals, whether they seep through the skin, rinse down the drain, or flush down the toilet in human excretions, are causing concerns for human health, and for the impacts they may have to wildlife, rivers and streams.
why personal care products?
At first blush it may seem that mascara and shaving cream have little relevance to the broader world of environmental health. Think again. In August 2005, when scientists published a study finding a relationship between plasticizers called phthalates and feminization of U.S. male babies, they named fragrance as a possible culprit. When estrogenic industrial chemicals called parabens were found in human breast tumor tissue earlier this year, researchers questioned if deodorant was the source. And when studies show, again and again, that hormone systems in wildlife are thrown in disarray by common water pollutants, once again the list of culprits include personal care products, rinsing down drains and into rivers.
At the Environmental Working Group we have researched and advocated on personal care product safety for five years now, and consider it an integral part of our work to strengthen our system of public health protections from industrial chemicals. Here's why:
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